The Business: SHOWLAUNCHER – Understanding the Marketplace
In partnership with National Association of Television Program Executive (NATPE) and RevThink.
SESSION ONE – UNDERSTANDING THE MARKETPLACE
Understanding today’s media landscape
The inner workings of TV networks and new OTT/streaming content opportunities
Managing relationships, timelines, and budgets
How to “read the tea leaves” of what is selling and to whom: “the person who pays, owns”
Identifying & securing the right talent
Securing and locking IP – rights, terms, what constitutes a “new” idea worth paying for.
TV development opportunity is finite, content opportunity is not. And as platforms increase, the number of pitches that sell decrease. So now you’re stuck wondering: WTF is no one buying my idea?
Simply put, your content is not what’s wrong, it’s how you’re developing it. TV Executive Patrick Jager turns content development on its head. Now you too can learn how to successfully sell your idea to the audience that’s ready to buy it. His proven method comes from 10+ years of leadership in content development and series production and is based on one simple thought: don’t sell TV, rather develop TV that sells.
Session Two (Perfecting the Pitch) and Session Three (The Meeting + The Deal) will be at dates later this year. One is not required to attend all three events.
