What does a publicist do, and how can actors optimize their relationship to this crucial member of their talent team? This panel of experienced publicists answers those questions and more, including the right time to hire a publicist, how publicists work with agents, managers and studios, publicist-client communication styles, and social media. Featuring Michelle Schwartz (Rogers & Cowan PMK), Marianna Shafran (Shafran PR), and Gayle Khait (Hive Communication). Moderated by actor and writer Lori Hammel.
The views expressed in the presentation materials and films, and by the guests and moderators are solely those of the organization and/or individual providing them and do not reflect the opinions of the SAG-AFTRA Foundation, its staff or Board of Directors.
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