Make Yourself Heard: How to Communicate with Your Audience

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We are taking a look back to February’s Berlinale Talents session “Make Yourself Heard: How to Communicate with Your Audience”, with producer Jay Van Hoy (The Witch, American Honey, The Lighthouse) and digital marketer Adam Rose-Levy (Talk to Me). A brand new focus for a Berlinale Talents public talk, it was an incredibly insightful delve into navigating media saturation and audience fragmentation in successful marketing campaigns, with a focus on independent filmmakers.

By using case studies of the best recent independent films and their successes, the dynamic duo brought the audience on an extremely practical exploration of positioning, audience messaging, choice of medium, network theory, cultural connectivity and much more. If you’re gearing up to launch your next film, this session is a must-see!

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